Audi - Interactive Mural
The luxury German automobile manufacturer LA Auto Show Kiosk Experience.
THE ASK
In the world of car shows, brochures and pamphlets have a challenging time delivering an experience that shows the features in a captivating way. Audi tasked the team with creating an experience that showcased their fleet of vehicles in an engaging and educational way.
THE SOLUTION
We created a multi-user experience that showcased their entire line of vehicles with rotating vehicles, content sections and a looping attraction video to entice LA auto show guests to come and try out the experience.
KEY CONTRIBUTIONS
Led the UX for the project
Developed User Flows the experience
Created the prototype (Axure)
Worked closely with storyboard artists, programmers, art directors and producers to develop efficient workflows and sprint schedules.
Tools Used
Axure
Developing User Flows
I synthesized the business requirements and hierarchy of technologies into categories that made it easy for the user to understand and consume.
Wireframes & Prototyping
With the deadline of the LA Auto Show quickly approaching, I drafted several versions of wireframes that we reviewed with the client until we came up with the final version. I quickly created a prototype that I walked through and handed off to developers.
Success.
After a mad dash to the end, the team successfully launched the mural at the LA Auto Show with great reception. The experience was certainly a stand-out amongst the other kiosks in the show.
RESULTS
The Audi experience successfully informed the guests of the LA Auto show and the most important KPI of all was that it brought smiles to the faces of our users!