Available for projects
Over the past decade, I've designed experiences across healthcare, telecom, fintech, and automotive, turning complex systems into products that feel simple, intentional, and worth believing in.
Senior Experience Designer · Publicis Sapient
Healthcare · Enterprise · B2CDesigned high-fidelity experience moments for WEX's Consumer Driven Healthcare platform, addressing Bank of America's key pain points to support a critical client retention presentation and lay the groundwork for a unified benefits engagement hub.
Lead Experience Designer · Publicis Sapient
Consumer · Mobile · E-commerceLed the redesign of Total Wireless's web experience and introduced an industry-first AI shopping assistant for the prepaid space, closing the gap between competitive pricing and a premium experience through a scalable white-label design system.
Senior Experience Designer · Publicis Sapient
B2B · E-Commerce · iOSDesigned the credit card redemption experience for the Verizon Business Mastercard, integrating loyalty and e-commerce flows across the MyBusiness portal and native iOS app for small business customers.
UX Designer · RPA
Automotive · B2CLed UX design for Honda's flagship automobiles website, improving vehicle page performance, redesigning the Build & Price module, and transforming a paid media microsite into a full-featured platform experience serving millions of users.
Approach
Design isn't about making things look good. It's about making things work better for people. I approach every problem with systems thinking. connecting user needs to business outcomes, craft to clarity, and complexity to simplicity. Every decision is intentional. Every detail earns its place.
Experience
Led end-to-end design initiatives, facilitated workshops and developed detailed designs for several multi-touchpoint enterprise projects across the Verizon account.
Led design research for primary components in the Boston Scientific Design System and developed detailed designs for several business units including BostonScientific.com, Preventice, Watchman.com, and corporate responsibility.
Led end-to-end design initiatives, facilitated workshops and developed detailed designs for several multi-touchpoint enterprise projects across the Verizon account.
Led a content marketing agency helping purpose-driven brands improve their brand awareness and increase profitability through video and photo content across social platforms.
Worked closely with the UX design team on projects for Honda, Arco, Farmers Insurance, and Halo. Responsible for user flows, wireframes, and leading design reviews with internal and external stakeholders.
Led UX design for interactive mural displays and Mixed Reality experiences for trade show booths. Collaborated with Creative Directors, UI Designers, Developers and Producers for clients including Schlumberger, Honeywell, Audi, Boeing, and GE.
About
With over twelve years of experience, I've designed across enterprise platforms, fintech, medtech, trade show activations, mixed reality, and complex multi-touchpoint experiences spanning multiple devices. That range taught me how design decisions connect directly to business goals, and how to solve for real user needs across any screen or context.
Today, I bring that foundation to senior roles at agencies and product companies, where I treat design not just as visuals but as a practical tool for clear decisions and long-term outcomes. Nothing excites me more than making someone's life in this digital world a little easier.
I'm also deeply interested in AI, not as a trend, but as a tool to simplify workflows, improve decision-making, and explore new creative possibilities.
When I'm not busy Designing™, you might find me riding my motorcycle through the canyons, exploring a new city, diving into different cultures and cuisines, or chasing that perfect photograph somewhere I've never been before.
Creative Tools
AI Tools
Admin & Productivity
Skills
Digital Experience
Brand Strategy & Design
Languages
Education
Cal Poly Pomona
Computer Information Systems & E-Commerce
2006 – 2012
UCLA Extension
User Experience Design
Fall 2013
Interests
The challenge
The problem
Verizon's prepaid portfolio spanned several brands, each with its own fragmented digital experience. Low trust and quality perception was synonymous with prepaid. Churn was rising, and every new brand launch required rebuilding from scratch.
The approach
A scalable white-label design system built as a single source of truth where shared layout, interactions, and behavior could be themed through brand visual identity. Same UX, same engineering. No duplication. Just one component, expressed across brands.
The activation and purchase flows were audited end-to-end. Unnecessary steps cut, redundant screens combined, key decisions surfaced earlier.
The system
Standardized grid models to enable reuse and faster development. Delivered a global layout with brand-specific pricing, promos, and legal nuance.
The work
Infused offers directly into the grid
Contextual promotions embedded within the browsing flow without interrupting the experience
Applied specific brand considerations
Total Wireless visual identity honored across every surface and interaction state
Just-in-time AI assistance
Smart nudges surfaced at critical decision points to guide users without friction
Standardized product cards
Unified patterns that simplified development effort across all Verizon-family brands
The impact
Unified browse, plan, and offer selection into a single decision architecture. Reduced friction and cognitive load by letting users scan and compare within a single streamlined flow.
The AI layer
AI had long been reserved for flagship carriers. Total Wireless changed that, becoming the first prepaid brand to deliver AI-powered customer experience at the value tier.
The assistant was woven directly into the shopping flow, surfacing in context at high-friction moments without pulling customers off their path. A design decision as much as a business one.
What the assistant does
Guided filtering
Surfaces personalized filters and recommendations mid-browse, helping customers narrow by screen size, storage, and price without decision fatigue.
Contextual answers
On-demand AI chat embedded across browse and shop pages, responding to questions about plans, compatibility, and offers without leaving the page.
Native by design
Designed to feel native to Total Wireless, not bolted on from a third-party tool. Extended to Straight Talk with consistent behavior across both brand identities.
The results
Every surface moved the needle. Across add-to-cart, conversion, and total sessions. And the system itself unlocked a step-change in how fast new experiences can be launched.
White-label design system operational efficiency: +25-50% speed to market across all Verizon prepaid brands.
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